Product Design
The definition of product design describes the process of imagining, creating, and iterating products that solve users’ problems or address specific needs in a given market. The key to successful product design is understanding the end-user customer, the person for whom the product is being created.
Product Design Process
The details of the product design process will vary from company to company, but these professionals tend to follow a similar philosophy or framework when it comes to design thinking.
The design-thinking process involves several steps:
- Empathize with people
- Define the problem
- Ideate a solution
- Build a prototype
- Test the solution